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Supporting business growth - funded projects
Supporting business growth
The council received a number of applications from business organisations in Southwark who submitted ideas about how to improve their local high street or town centre.
The projects outlined below were awarded funding.
Bermondsey Business Association - £30,000
Bermondsey Business Association has a vision to make the Blue, Bermondsey a high quality commercial location as it once was. They aim to achieve this by establishing a 'Bermondsey Business Improvement District' for the Blue and the office based business park, The Biscuit Factory, to create an attractive place to shop and do business.
The CRF funding will be used to carry out a ballot of businesses in the area to establish whether there is sufficient support for this approach. If established, the Business Improvement District (BID) will market the Blue, Bermondsey as a new and alternative shopping destination, partner with successful Southwark business districts such as Bankside and Borough Market, promote the interests of the Blue, Bermondsey and explore opportunities for managing retail units where available.
Business Extra Limited - Walworth - £100,000
Business Extra will work with local businesses to establish a business network in Walworth, develop and market a theme and brand for the area, and deliver improvements to East Street Market. The project will aim to create a modern, diversified, sustainable and thriving town centre that has a clear identity. This will provide a focal point for the local community, offering a diverse mix of retail, leisure and hospitality.
Business Extra aims to attract more local people and visitors to shop locally through improving the attractiveness of the offer of East Street Market. The proposal aims to be largely self sustaining by "seeding" regenerative change. The proposed measures are designed to sustain the existing businesses and help to attract new businesses.
Camberwell Business Network - £50,000
Camberwell Business Network will promote and market Camberwell through an advertising campaign and a series of events and promotions. They will run an advertising campaign for Camberwell to communicate events taking place in Camberwell and what the area has to offer.
This will include increasing the reach and exposure of existing activities and events, and also developing new events, including sector specific shopping events under the 'Made in Camberwell Campaign' brand and other events such as a food and drink festival, a multi venue music festival, a cinema event and a Christmas Market. The campaign will include features such as an online directory, map and calendar as well as printed materials
Creation Trust pop-up shop - £84,000
The Creation Trust will deliver a programme for young people in Southwark to set up, manage, staff, advertise and run a 'pop up' shop. The programme will be run four times this year.
The programme will encourage an entrepreneurial spirit in the young people involved as well as helping them to develop their self-confidence, presentation skills, time keeping, team work, time management, and organisation. They will also have the opportunity to learn a number of practical skills such as purchasing, book-keeping, customer services, security, merchandising and marketing.
The programme also seeks build strong relationships between existing retailers and young people in response to the disturbances that took place in Peckham and Walworth last August.
Deli Felice, Albion Street - £4,800
Working with fellow business owners on Albion Street in Rotherhithe, Deli Felice intends to use CRF funding to run a 12 month advertising campaign to raise awareness of the presence of the shopping parade in Albion Street. From conversations with customers they have identified a lack of awareness of the parade of shops as an area of concern due to the location. To address this, the shops on Albion Street will run regular adverts in the local papers and produce leaflets with a listing of events and special offers taking place at shops along the parade.
The campaign will drive footfall by increasing awareness of Albion Street, in particular targeting people around the new Canada Water development. The advertising campaign is intended to be the first step towards better trading, with other solutions, including ways of improving connections, being looked at.
The Means - Peckham - £100,000
Building on Mary Portas' vision for Town Teams, The Means will work with local businesses to establish a thriving business network in Peckham and deliver a number of projects to improve Rye Lane, Peckham High Street and the surrounding area. The business network will bring businesses together to develop the quality of shopping on offer and promote Peckham to potential shoppers.
The Means intends to undertake a series of projects in order to get businesses to work together in a meaningful way. The projects identified so far include improving communication with and within the businesses sector, measures to deter shoplifting, temporary treatments to empty premises and promoting Peckham to consumers not using the local amenities.
Talking:Shop - £31,430
Eclectic Productions will use Reprezent FM, a local radio station for Southwark, Lambeth and Lewisham, to promote businesses and the town centre in Peckham. The 'Talking:Shop' project will deliver three key products; 1) A monthly talk show dedicated to local businesses; 2) A rolling programme of targeted on-air advertising to draw shoppers to the area; and 3) A website for showcasing impact and improving partnership work.
During the radio show, business owners and key figures from the local businesses will participate in an interactive talk show, debating a range of topics that focus on the local business agenda. All production will be designed, produced and presented by young people from Southwark. The show, along with the on-air advertising and website is designed to increase footfall, spending and business confidence.
Tower Bridge Road - £40,000
Tower Tandoori have applied for funding on behalf of Tower Bridge Road businesses to establish a Tower Bridge Road Business Association. The aim of the association will be to enable businesses to work together and promote Tower Bridge Road through advertising and events. These include a local business monthly newsletter - encouraging residents to shop locally, a website for the high street, posters and leaflets, and an annual festival.
Tower Bridge Road was once a busy high street, even being referred to as the 'Carnaby Street' of South London by some, and home to the famous Caledonian Market. Tower Tandoori hope that, by creating a business association, it will enable them to work together and represent their interests on an ongoing basis so that Tower Bridge Road can once again become a busy hub for shopping.